AOBI is a company that represents bringing bright minds together to tackle challenging problems - and to reshape industries in the process. They represent three disciplines: design thinking, technology and 'science'. They wanted the brand to be fresh and inviting, but to also have a sense of simplicity and timelessness.

I created a design whereby the multicoloured circular elements represent ideas, all housed within a sphere which represents the world (ie, the world is full of ideas).

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