No Red Herring is an Australian life coaching brand that offers personal coaching to corporate executive expats working in offshore financial locations (eg the Caribbean, Bahamas, Jersey etc) and helps keep people focused, motivated, moving forward and on track.

​They wanted a clean, vibrant, striking, strong, minimalist, contemporary but fluid logo. I created a clean design which looked like the tail of a fish but also were two, forward facing, positive, arrows.​